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AUG Chicago July 2011 Monthly Meeting

Monday, July 18, 2011 at 6:30 PM (CT)

Chicago, IL

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Increasing Online Engagement

Building an online business that works goes beyond just using the tools of the trade, it requires equal parts engagement, marketing, community management, measurement, content strategy, and of course a kick ass web/mobile site that brings it all together

Tim Frick, author of Return on Engagement: Content, Strategy, and Design Techniques for Digital Marketing will talk about strategy, tools, a variety of tactics for iterative measurement and analytics, and break down some simple techniques you can use to improve your own online business objectives.